A total of 112,000 heat pumps were sold in Finland in 2025. According to Finnish Heat Pump Association SULPU statistics, the sales of heat pumps increased by 10.7% compared to the previous year. In 2025, the sales of heat pump systems in Finland exceeded EUR 600 million. The investment in the 1.8 million heat pumps sold in Finland totals EUR 10 billion. The slumber of both new construction and rebuilding and, above all, the gloomy investment climate of the economy and households continue to slow down all investments, including investments in heat pumps.
Heat pump sales comprised a total of 96,000 air-to-air heat pumps – an increase of 14% – 7,000 air-to-water and ground source heat pumps each, and 1,700 exhaust air heat pumps. Ground source and exhaust air heat pumps in single-family houses suffered the most from the gloomy scenario in the construction and rebuilding industry. This was reflected in a 10% decrease in sales. The sales of air-to-water heat pumps remained at the previous year’s level. Successes can be seen in large heat pumps in apartment and service buildings as replacement for district heating. New business models, too, such as heat-as-a-service, have dramatically emerged in this sector. Heat-pump-based solutions are rapidly becoming common also in the production of district and zone heating. This sector, too, is becoming heat pump sourced, transitioning from the combustion of fossil fuels and biomass – utilising waste and ambient heat – towards cleaner electric solutions.
Over the last few decades, more than 1.8 million heat pumps have been sold in Finland to the value of EUR 10 billion. This means that a market for replacing heat pumps with new and more efficient pumps is already well established. Already one third of the sales of heat pumps is made up of replacements. In Sweden, where the heat pump boom started well before it began in Finland, the heat pump replacement market share is now about 50%, says Jussi Hirvonen, Executive Director of the Finnish Heat Pump Association SULPU, describing our benchmark country.
Heating is becoming electrified and heat pump sourced. To combat climate change, we must stop using fossil fuels, but in the long term, we must also stop combusting biofuels. In Finnish conditions, heat pumps are often the most practical and cost-effective solution for combustion-free transition. Using electricity, heat pumps can very effectively harness even low-temperature ambient and waste heat both for heating and cooling. Fortunately, electrification of heat is well under way in Finland. EUR 10 billion has already been invested in the 1.9 million heat pumps installed in Finland. They provide almost 30 percent of the heating of buildings in Finland. For individual heating of buildings, heat pumps are mainstream, but as much as 15% of the production of district heating is also heat pump sourced.
In Europe, tremendous growth is expected in the heat pump sector. Reaching an adequate level of electrification of heating, in line with the RePowerEU plan, requires 60 million heat pumps already in 2030. There are currently approximately 30 million heat pumps in Europe. The biggest challenge for the industry’s growth in Central Europe is price ratio of gas and electricity – the most common forms of heating. So far, in practice, it is only possible to sell heat pumps there with huge subsidies, until the gas-electricity price ratio is set right. For its part, the International Energy Agency (IEA) estimates that in 2050, a total of 1.8 billion heat pumps are needed in the world to help us stay on track to achieve the heating and cooling sector’s green transition objectives and those for combating climate change. The increased use of and need for cooling is a huge market opportunity for heat pumps both globally and locally.
Sales statistics and charts for 2025 are available via the link provided.